Andrew Surwilo, left, and Thomas Shipley, co-founders, Atlantic Coast Media Group
Source URL: http://www.njbiz.com/article/20140623/NJBIZ01/306209995/Beauty-company-has-seen-beastly-side-of-business
Wednesday, 25 June 2014
Beauty company has seen beastly side of business Atlantic Coast Media soared, then fell, but is on the rise again
Source URL: http://www.njbiz.com/article/20140623/NJBIZ01/306209995/Beauty-company-has-seen-beastly-side-of-business
Wednesday, 11 June 2014
How To Apply Blue Eyeliner?
Applying eyeliner is a child’s play to some. But when it comes to applying colored eyeliners, it becomes a bit tricky. The reason behind is the colored ones may not look as subtle or casual as black does.
When we talk of blue eyeliners, they can either look very flattering or not suitable at all, varying from person to person. Thank god, for I fall in the former category. Blues are my favorites and I wear them as casually as I wear black ones. If you are somewhat in a dilemma about whether blues would suit you or not, or if you think they would look a bit more attention grabbing than you would want for yourself, then you are probably reading the right space. Here is a method to apply blue eyeliner which would make them look less stark and still look appealing on your eyes.
Application Method:
If you have been following my posts you would easily guess by now that first step will always be moisturizing the eye area and grooming your eye brows. Never ever leave your eyebrows out while doing eye makeup because this is what ideally changes the look of your face. Conceal the under eye area if required.
Take blue eyeliner in any form you prefer- pencil, gel or liquid. I am taking pencil eyeliner by Revlon which happens to be one of my favorite blues. Just draw a light stroke going along the shape of your eyes. If you are trying blue eyeliner for the first time, go for a darker shade of blue since darker ones suit Indian eyes more than their lighter counterparts.
Now draw the complete rim keeping the line thin at the inner corner and thick on the outer. Apply as near to the lash line as possible.
Now, take a black eye liner and draw a very thin line above the blue above sticking close to the lash line. This step will not only cover the peeping skin better but make your blue eyeliner look a bit more subtle and soft. Those who inhibit from wearing blue liners should try it this way and I am sure you’ll have better results.
Take a black khol/kajal and line your water line keeping the inner corner bare.
Now take a similar eyeshadow color as the blue eye liner on your pencil or smudger brush. Apply that on the outer corner of the lower lash line in continuity with the blue eyeliner extending towards the inner side. Keep this step limited to the outer corner only; extending it along the whole lash line will make it look over the top in most of the cases.
Apply highlighter in the inner corner and tear duct area which we left bare in the above steps purposefully. Follow the eye margins while doing this step or else it will not look as we desire.
Curl eye lashes and apply mascara. The desired look is achieved with this step being the last one.
You must have noticed applying the blue eyeliner this way makes it look so much prettier and not at all over the top, as most of you had feared it would be. This look can be worn at the daily workplace too with a nude shade of lipcolor. So, are you going to apply blue eyeliner the next time?
Try it and let me know if you got rid of your blue eyeliner inhibitions or not.
Until next time, take care!
Source URL: http://www.stylecraze.com/articles/apply-blue-eyeliner/
When we talk of blue eyeliners, they can either look very flattering or not suitable at all, varying from person to person. Thank god, for I fall in the former category. Blues are my favorites and I wear them as casually as I wear black ones. If you are somewhat in a dilemma about whether blues would suit you or not, or if you think they would look a bit more attention grabbing than you would want for yourself, then you are probably reading the right space. Here is a method to apply blue eyeliner which would make them look less stark and still look appealing on your eyes.
How to Apply Blue Eyeliner?
Products Used:
Application Method:
1. Step 1:
If you have been following my posts you would easily guess by now that first step will always be moisturizing the eye area and grooming your eye brows. Never ever leave your eyebrows out while doing eye makeup because this is what ideally changes the look of your face. Conceal the under eye area if required.
2. Step 2:
Take blue eyeliner in any form you prefer- pencil, gel or liquid. I am taking pencil eyeliner by Revlon which happens to be one of my favorite blues. Just draw a light stroke going along the shape of your eyes. If you are trying blue eyeliner for the first time, go for a darker shade of blue since darker ones suit Indian eyes more than their lighter counterparts.
3. Step 3:
Now draw the complete rim keeping the line thin at the inner corner and thick on the outer. Apply as near to the lash line as possible.
4. Step 4:
Now, take a black eye liner and draw a very thin line above the blue above sticking close to the lash line. This step will not only cover the peeping skin better but make your blue eyeliner look a bit more subtle and soft. Those who inhibit from wearing blue liners should try it this way and I am sure you’ll have better results.
5. Step 5:
Take a black khol/kajal and line your water line keeping the inner corner bare.
6. Step 6:
Now take a similar eyeshadow color as the blue eye liner on your pencil or smudger brush. Apply that on the outer corner of the lower lash line in continuity with the blue eyeliner extending towards the inner side. Keep this step limited to the outer corner only; extending it along the whole lash line will make it look over the top in most of the cases.
7. Step 7:
Apply highlighter in the inner corner and tear duct area which we left bare in the above steps purposefully. Follow the eye margins while doing this step or else it will not look as we desire.
8. Step 8:
Curl eye lashes and apply mascara. The desired look is achieved with this step being the last one.
You must have noticed applying the blue eyeliner this way makes it look so much prettier and not at all over the top, as most of you had feared it would be. This look can be worn at the daily workplace too with a nude shade of lipcolor. So, are you going to apply blue eyeliner the next time?
Try it and let me know if you got rid of your blue eyeliner inhibitions or not.
Until next time, take care!
Source URL: http://www.stylecraze.com/articles/apply-blue-eyeliner/
The 5 Lip Colors Every Woman Should Own
Personally, we don’t leave home on any given day without a minimum of five lip colors in our purse, but we understand that some people prefer a more minimalist makeup wardrobe. Even if you’re not a daily lipstick wearer, or simply prefer a touch of mascara on the go, you shouldn’t neglect to keep a few shades around just in case. These five lip colors are all you need to get you through any situation (well, as far as beauty goes). We can’t make promises for any other variables, but armed with a great lipstick, everything should go just fine.
Red
This one should be a no-brainer. Nothing changes a look—or a face—like an attention-grabbing red lipstick. Red comes in all different shades and tones, so the best way to find your ideal red is the old fashioned way: Try them on! Orangey red shades feel fresh and slightly edgy, while a classic deeper red is more elegant. If you want something bright, trendyand youthful, you can’t go wrong with Topshop Lips in Rio Rio ($16, topshop.com). For a true red that looks great on most everybody, try NARS Semi Matte Lipstick in Jungle Red ($26, narscosmetics.com).
Nude
Nude shades are definitely not one size fits all. What looks perfectly neutral and understated on one person could be positively corpse-like on the next. The idea of “nude” isn’t to match the skin, so depending on the undertones in your skin, the right nude will lean pink, mauve or beige. Fair skin generally looks best (and least washed out) with a peach-leaning pinkish shade, while deeper skin tones have more options and can experiment with darker and lighter colors.
Clear Gloss
Worn on its own or to add shine to matte colors, a clear gloss is indispensable. Choose a non-sticky formula with moisturizing ingredients, like Obsessive Compulsive Cosmetics Lip Tar Primer ($18, sephora.com), for a hydrating finish that can be used in place of lip balm or as a base for lip color.
A Your-Lips-but-Better Color
For a natural look or to offset more dramatic eye makeup, a color just a few shades deeper or brighter than your actual lip color is key. More often than not, these colors contain mauve or pink undertones, but a great (and slightly strange) way to find your perfect shade is by matching it to the inside of your lip. The Perricone MD No Lipstick Lipstick ($30, sephora.com) was created with this exact idea in mind. The difference between this color and a standard nude is that this one should be slightly more pigmented and look “natural” rather than muted.
Berry or Plum
You don’t have to go all-in on that dark lip color—try using your finger to blot it on as a stain. A berry or plum lipstick is versatile for that reason, and because it often looks great pressed onto cheeks as a blush, too. Though deeper colors are intimidating, it’s hard to go wrong with rich reds and purplish shades, because they’re super-flattering and mimic the skin’s natural “flush.”
Source URL: http://www.dailymakeover.com/trends/makeup/must-have-lip-colors/
Wednesday, 4 June 2014
Your Ultimate Hair Brush Guide
Synthetic Bristle Brush
Usually made from nylon, synthetic bristles are best for super thick hair types. They don’t create as much static as natural versions, like boar. Plus the stiffer bristles make for easier detangling.
Natural Bristle Brush
Usually made of boar bristles, these brushes are super soft and help to distribute your hair's natural oils all the way to the ends, which makes for some seriously shiny strands! 100% boar bristle brushes can be pretty pricey, but the healthy hair benefits make them worth saving up for. Though anyone can use a natural bristle brush, girls with fine, straight hair or relaxed locks will especially fall in love, since they're gentle on delicate strands!
Mixed Bristle Brush
To get the perfect combo of a boar bristle’s shiny hair benefits plus a synthetic’s detangling powers, go for a mixed bristle brush! These are the most popular type for hair stylists, since they're so good at doing everything and work well on everyone's hair.
Paddle Brush
This is your basic go-to for an everyday brush, but it also makes for an awesome blow out. It doesn’t create a ton of volume, but helps flatten out frizz for tons of shine.
Vented Brush
The vents in these types of brushes help speed up your drying time, since the heat from your blow dryer can reach your strands from all angles. Since you're spending less time blasting your hair with hot air, this also helps prevent heat damage! Pro Tip: Always make sure to dry your hair to 80% (so it looks dry but feels wet) before you pick up a brush, since wet hair is more prone to breakage.
Round Brush
If you want a blowout with major volume and a little bit of curl, use a round brush! They come in tons of different sizes—the smaller the brush, the tighter the curl. Try blasting the section of hair with cold air before you take out the brush, since this will help set the style.
Teasing Brush
This brush is for—you guessed it—teasing! Purposely creating those little knots in your hair when you want extra volume in your updos isn’t great for your locks, but a proper teasing brush with boar bristles is less harsh than a comb, which can break fragile hair.
Rattail Comb
The long handle on this type of comb makes sectioning hair to create cool braids or a flawless curl set a total breeze! Plus, the fine teeth of the comb are great for smoothing out any cowlicks and bumps in your style.
Wide Tooth Comb
When your hair is sopping wet from the shower, the last thing you want to do is go at it with your usual hairbrush. The bristles will pull and stretch out your strands, making them weak and easily broken! Instead, go for a wide tooth comb—it detangles knots without tearing at your hair.
Wet Brush
If you don't love the way a comb tugs at your scalp, you can use a brush on wet hair—as long as it's specifically designed for soaked strands. This one has bristles almost as stiff as a comb, so it won't pull as much as a traditional paddle brush.
Source URL: http://www.seventeen.com/beauty/tips/types-of-hair-brushes#slide
Usually made from nylon, synthetic bristles are best for super thick hair types. They don’t create as much static as natural versions, like boar. Plus the stiffer bristles make for easier detangling.
Natural Bristle Brush
Usually made of boar bristles, these brushes are super soft and help to distribute your hair's natural oils all the way to the ends, which makes for some seriously shiny strands! 100% boar bristle brushes can be pretty pricey, but the healthy hair benefits make them worth saving up for. Though anyone can use a natural bristle brush, girls with fine, straight hair or relaxed locks will especially fall in love, since they're gentle on delicate strands!
Mixed Bristle Brush
To get the perfect combo of a boar bristle’s shiny hair benefits plus a synthetic’s detangling powers, go for a mixed bristle brush! These are the most popular type for hair stylists, since they're so good at doing everything and work well on everyone's hair.
Paddle Brush
This is your basic go-to for an everyday brush, but it also makes for an awesome blow out. It doesn’t create a ton of volume, but helps flatten out frizz for tons of shine.
Vented Brush
The vents in these types of brushes help speed up your drying time, since the heat from your blow dryer can reach your strands from all angles. Since you're spending less time blasting your hair with hot air, this also helps prevent heat damage! Pro Tip: Always make sure to dry your hair to 80% (so it looks dry but feels wet) before you pick up a brush, since wet hair is more prone to breakage.
Round Brush
If you want a blowout with major volume and a little bit of curl, use a round brush! They come in tons of different sizes—the smaller the brush, the tighter the curl. Try blasting the section of hair with cold air before you take out the brush, since this will help set the style.
Teasing Brush
This brush is for—you guessed it—teasing! Purposely creating those little knots in your hair when you want extra volume in your updos isn’t great for your locks, but a proper teasing brush with boar bristles is less harsh than a comb, which can break fragile hair.
Rattail Comb
The long handle on this type of comb makes sectioning hair to create cool braids or a flawless curl set a total breeze! Plus, the fine teeth of the comb are great for smoothing out any cowlicks and bumps in your style.
Wide Tooth Comb
When your hair is sopping wet from the shower, the last thing you want to do is go at it with your usual hairbrush. The bristles will pull and stretch out your strands, making them weak and easily broken! Instead, go for a wide tooth comb—it detangles knots without tearing at your hair.
Wet Brush
If you don't love the way a comb tugs at your scalp, you can use a brush on wet hair—as long as it's specifically designed for soaked strands. This one has bristles almost as stiff as a comb, so it won't pull as much as a traditional paddle brush.
Source URL: http://www.seventeen.com/beauty/tips/types-of-hair-brushes#slide
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